Why we built ADsHisaab
We saw Indian advertising agencies spending hours every month on a problem that should have been solved by software. So we built the solution.
The problem
Three platforms, three different numbers
Google Ads says 50 conversions
Meta says 80. GA4 says 62. Your client asks "which one is right?"
6+ hours wasted every month
Export CSVs, copy-paste into spreadsheets, format, add logos, email. Every month.
No single source of truth
Without a benchmark, decisions are based on guesswork. Clients lose trust.
Every month, agency teams open three tabs, export three CSVs, copy-paste into spreadsheets, format everything, add their logo, and email it to clients. This takes 6+ hours per agency, per month.
The solution
What we built
ADsHisaab automates the entire reporting pipeline. It pulls data from Google Ads, Meta Ads, and GA4, reconciles the numbers using GA4 as the ground truth, generates a branded PDF report with your agency and client logos, and emails it to your clients on schedule. Weekly or monthly. Automatically.
We use GA4 as the benchmark because it tracks actual website conversions, not platform-attributed conversions. This gives agencies a single source of truth and shows clients exactly how much each platform overclaims.
Setup time
Reconciled automatically
Manual work after setup
Our values
What we believe in
Accuracy over speed
We reconcile numbers properly. No shortcuts, no rounded figures. The discrepancy percentages are calculated exactly.
Built for India
INR formatting, Indian date formats, Bangalore timezone. Not a global tool with India as an afterthought.
Simplicity first
5-minute setup. No training needed. If you can connect a Google account, you can use ADsHisaab.
Agency-first mindset
Every feature is designed for agencies managing multiple brands. We think about your workflow, not just the data.
GA4 as ground truth
We use GA4 because it tracks actual website conversions, not platform-attributed numbers. One benchmark, no arguments.
Transparent & honest
We show you the real numbers — including how much each platform overclaims. No hidden data, no surprises.
The founder
The person behind ADsHisaab
Nandakumar V Nadar
Founder, ADsHisaab
I'm Nandakumar, based in Bangalore. I built ADsHisaab because I saw agencies struggling with the same reporting problem month after month. The numbers never matched, the process was manual, and there was no tool built specifically for Indian agencies.
Before ADsHisaab, I worked in digital marketing and saw firsthand how much time agencies waste on reconciliation. I wanted to build something that just works — connect your accounts, set a schedule, and forget about it.
Our journey
How ADsHisaab came to be
The idea
Saw the problem firsthand
Working in digital marketing, watching agencies spend hours every month reconciling numbers that should have been automated.
Building
Designed for Indian agencies
INR formatting, Indian date formats, local support. Every decision made with Indian agencies in mind — not as an afterthought.
Today
Live and growing
ADsHisaab is live, helping agencies automate their reporting. Free during beta — come try it and tell us what to build next.
Get in touch
We're here to help
Based in Bangalore
Karnataka, India — India's tech capital
24-hour response
On business days. You talk to the people who build the product.
Ready to try ADsHisaab?
Free for up to 3 brands. Setup takes 5 minutes. No credit card required.
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